For instance, if we have 1,000 customers, and 40% of the customers purchase again, and 10% of customers migrate to the Mobile Mavens segment, and each Mobile Mavens customer spends $249.55, well, then we can easily calculate what is likely to happen.
- 1,000 * 0.40 * 0.10 * $249.55 = $9,982.
So, we can predict the Digital Profiles a customer is likely to migrate to, and we can predict the amount a customer is likely to spend.
Seems like that should be pretty useful, if you're a CEO, CFO, or a Chief Marketing Officer, right?
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