November 17, 2010

Hillstrom's 2011 Almanac ... Sample #3

Here's a third sample from the upcoming book "Hillstrom's 2011 Almanac".

July 3

You’ll never read about boring marketing tactics!

Nobody wants to read about how Blair Corporation increased sales by 3% by doing a better job of placing catalogs in outgoing package shipments.

Lots of people want to read about how virtual currency will change the way users play games on Facebook, regardless whether any real currency changes hands or not.

In no way is virtual currency unimportant.  It’s certainly important!

But it is just as important that you execute a boring tactic that generates real sales, and real profit, regardless whether anybody in the vendor community actually talks about the boring tactic or not!

Channels Influence What Sells

I know, I know, you are supposed to offer the same merchandise in every channel and create a frictionless omnichannel customer experience ....