Kevin Hillstrom: MineThatData: Hillstrom's 2011 Almanac ... Sample #2

November 16, 2010

Hillstrom's 2011 Almanac ... Sample #2

Here's another sample from the upcoming book "Hillstrom's 2011 Almanac."

May 17

Now that you have the trade area for each store, record the information in your customer database.

Migrate the following segmentation attributes to your web analytics platform:

Visitors who do not live in a store trade area.
Visitors who live in one retail store trade area.
Visitors who live in zip codes that are part of 2+ store trade areas.

Analyze the living daylights out of this. Customers/visitors who are saturated by retail stores behave different than do customers/visitors who do not live near a retail store.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

How Is Your Information Used?

When you subscribe to this blog, your information and email address will never be bought/sold. Ever. You are simply subscribing to the newsletter. You are welcome to unsubscribe at any time, no worries.

Cookies are used to measure website usage via Google Analytics and StatCounter.

FAQ For Vendors / Content Providers

1 - I do not accept advertising on this blog.

2 - I do not accept unsolicited content, including interviews, press releases, podcasts, discussions, posts, or other associated content promoting your products, services, or events. This blog is designed to promote my products, services, and content.

3 - As a continuation of (2), I do not accept guest blog posts, regardless of your situation. And I will not link to your blog post or white paper.

4 - I do not exchange links. In fact, I no longer publish reciprocal links to other websites.

November 16, 2010

Hillstrom's 2011 Almanac ... Sample #2

No comments:

Post a Comment

Middle of the Funnel