Dear Catalog CEOs:
Have you had a chance to purchase the Cookie App from Martha Stewart?
Give this little video a view
Now, I get your concerns. You'll say that your catalog goes to three million buyers and prospects. You'll say that your iPad app will be downloaded by just 249 iPad enthusiasts.
You pay attention to this stuff so that you can see where people are taking the future of e-commerce. I purchased the app. It's beautiful. It's warm. The app is more similar to an old-school catalog than e-commerce.
You get an iPad and you download/buy these apps because you want to see where the future is taking us. You don't criticize the apps because only 249 people download them. You experiment, you test, and you see what resonates with the customer.
Even Quad Graphics has an app for the iPad, good for them!
Spend some time doing competitive research!
There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...