The "bribe rate" is one of the most important metrics you can track.
The "bribe rate", of course, is the percentage of orders during any period of time that include a discount, a promotion, or at least one sale item. The bribe rate is often inversely correlated with brand loyalty.
If you think this metric needs to be on every single performance dashboard, you are right.
If you think this metric makes for a perfect segmentation variable, you are right!
Segment your customer base into high, average, and low bribe rates. It matters!
Here you go, click here.
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...