Via PKSF, here's a web channel called "Fashionair", one that takes you in to the world of fashion, with obvious applications to the folks at Saks or Neiman Marcus or Nordstrom.
Again, I'm not saying this stuff will or will not work. But there must be some version of this that is relevant in the industry you work in, some version of this you can experiment with, right?
Subscribe to:
Post Comments (Atom)
Omnichannel Theory
Omnichannel Theory / Customer Experience Theory is predicated on the hypothesis that when a customer does "more" the customer b...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...