December 19, 2009

Analyst Spotlight: Which Personality Type Are You?

Are you an Organizer, Miner, Targeter, Futurist, or Strategist? Click here to take the quiz, and use the comments section to tell us what kind of Analyst you are.
-
Subscribe to: Post Comments (Atom)

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...

  • Modified RFM For E-Mail Targeting
    RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Profit per New Customer
    It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...