Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Playing Detective
This is way back in 2016. The Private Equity firm wanted to buy a catalog brand. Their initial review of the data showed that the brand ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
To no surprise, I ended up as a Targeter
ReplyDeleteI'm a strategist!
ReplyDeleteI thought you would Kevin. I hope to get there at some point, but currently I am a targeter as well.
ReplyDeleteI should do it yearly and see how I progress.
There's no right or wrong answer --- though the answers can change as time progresses!
ReplyDeleteI seem to be a futuristic targeter. Right on the cusp between the two. Seems apt too, because I really enjoy digging into how the customers are behaving, but a little voice in the back of my mind is always mumbling, "Sure... They're acting this way NOW..."
ReplyDeleteWell, it is a flawless quiz, perfectly designed to detect all issues regarding the upwardly mobile analyst!
ReplyDelete