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Post-COVID Customer Development
Your annual repurchase rate will determine how your brand will emerge out of COVID. Many of you possess annual repurchase rates < 25%. Yo...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
To no surprise, I ended up as a Targeter
ReplyDeleteI'm a strategist!
ReplyDeleteI thought you would Kevin. I hope to get there at some point, but currently I am a targeter as well.
ReplyDeleteI should do it yearly and see how I progress.
There's no right or wrong answer --- though the answers can change as time progresses!
ReplyDeleteI seem to be a futuristic targeter. Right on the cusp between the two. Seems apt too, because I really enjoy digging into how the customers are behaving, but a little voice in the back of my mind is always mumbling, "Sure... They're acting this way NOW..."
ReplyDeleteWell, it is a flawless quiz, perfectly designed to detect all issues regarding the upwardly mobile analyst!
ReplyDelete