December 19, 2009

Analyst Spotlight: Which Personality Type Are You?

Are you an Organizer, Miner, Targeter, Futurist, or Strategist? Click here to take the quiz, and use the comments section to tell us what kind of Analyst you are.
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Business Principle #14

  • Modified RFM For E-Mail Targeting
    RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
  • Lifecycle Marketing and Touchpoints: Geeky Math
    If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
  • Profit per New Customer
    It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...