Remember, there is a quick formula for estimating the demand impact of fewer pages in your catalog --- just use the Square Root Rule.
- You have a catalog with 124 pages.
- You expect the catalog to generate $5,000,000 in demand.
- Your CFO wants you to cut 8 pages, leaving you with 116 pages.
- Demand = (116/124)^0.5 * $5,000,000 = $4,836,021.
Also, your "DMPC", demand per thousand pages circulated, improves as pages are reduced ... this means that you can actually circulate deeper into your file as pages are reduced.
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