May 24, 2009

Case Study Begins Monday Night

Beginning tomorrow, we will dive head-first into a Multichannel Forensics case study of a fictional online marketer and catalog brand named "Gliebers Dresses".

We will explore how modern Multichannel Forensics and analytics are used to solve problems at a struggling purveyor of Women's Dresses.

I would like to make this amply clear. The characters and the business are a work of fiction. Any resemblance to real humans, living or dead, is purely coincidental. I'm trying to help, folks!

The business problems and solutions are real, they are the problems my clients ask me to solve for them.

Each story will have one analytical problem that we talk about. I will try to make sure that the analytical problem is early in the story, so that you can skip the actual story if you're only subscribing for the analytical elements of a Multichannel Forensics project.

Many of you ask for just three things:
  1. Fewer posts.
  2. A simplified message.
  3. More case studies.
We're about to head down this path. Please support this attempt to meet the needs of our audience.

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