I'll be posting a few updates over on Twitter, either visit my page (http://twitter.com/minethatdata), or look for the #accm tag for updates from all attendees using Twitter to share their thoughts.
And folks, if you want to prove that Twitter is a valuable communications tool, use it to spread the word, so that we can fill the room for my 11:15am Wednesday presentation on the role of geography in catalog shopping. How's that for a self-serving message?!
Memorial Day Weekend
There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...
