I'll be posting a few updates over on Twitter, either visit my page (http://twitter.com/minethatdata), or look for the #accm tag for updates from all attendees using Twitter to share their thoughts.
And folks, if you want to prove that Twitter is a valuable communications tool, use it to spread the word, so that we can fill the room for my 11:15am Wednesday presentation on the role of geography in catalog shopping. How's that for a self-serving message?!
The Great Eight
1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
