I'll be posting a few updates over on Twitter, either visit my page (http://twitter.com/minethatdata), or look for the #accm tag for updates from all attendees using Twitter to share their thoughts.
And folks, if you want to prove that Twitter is a valuable communications tool, use it to spread the word, so that we can fill the room for my 11:15am Wednesday presentation on the role of geography in catalog shopping. How's that for a self-serving message?!
Speaking of Omnichannel Theory
Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...