April 29, 2009

Twitter And Multichannel Forensics And Nielsen!

This article absolutely warms my heart ... a great way to analyze Twitter using Multichannel Forensics. LOVE IT! David Martin at Nielsen uses the 40% level (Acquisition Mode) to make a point. LOVE IT!

http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/.

The Great Eight

1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...