This article absolutely warms my heart ... a great way to analyze Twitter using Multichannel Forensics. LOVE IT! David Martin at Nielsen uses the 40% level (Acquisition Mode) to make a point. LOVE IT!
http://blog.nielsen.com/nielsenwire/online_mobile/twitter-quitters-post-roadblock-to-long-term-growth/.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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