April 13, 2009

SNL Skit: The Alliance Of Direct Mail Marketers

If you've been looking for a link to the Saturday Night Live video (The Alliance Of Direct Mail Marketers) that takes potshots at folks like Dell, Radio Shack, Victoria's Secret, and Sharper Image, you've come to the right source.

http://videocafe.crooksandliars.com/media/play/wmv/7843/ Windows Media Player
http://videocafe.crooksandliars.com/media/play/qt/7843/ Quicktime.

Fortunately, it only takes a small amount of electricity (generated from non-renewable clean coal), to allow millions to watch SNL skits on TVs and computers. And the plastics used to make televisions and computers and servers only require the harvesting and processing of modest amounts of oil ... a non-renewable resource that has been linked by some to climate change. Fortunately, that kind of stuff can be smoothed over by a branding campaign that features a "green" NBC peacock in the lower right hand corner of the screen. Do your part to save the planet, just don't turn your TV off. And according to Wikipedia, GE (NBC's parent) is the fourth largest corporate producer of pollutants in the United States, based on 2000 data.

Or maybe the whole skit is just well done and funny.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...