Courtesy of John Cook at TechFlash, we learn about another direct marketer, Drugstore.com, as they head into the television / entertainment / video micro-channel.
Each of the videos are about three minutes long, and have that "HGTV" / "DIY" network feel, in my opinion.
We've talked frequently with MineThatData Nation about how direct marketers will basically be their own "television channels" in the future. Well, the future is coming faster than one might have expected.
Watch the four videos that Drugstore.com produced, to date, to get ideas about how this micro-channel might work in your business.
Subscribe to:
Post Comments (Atom)
Scott Galloway / Code Commerce Presentation
You've probably already viewed this, but if you haven't, view it and think about it ( click here if you are viewing this via email)...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
