April 08, 2009

Drugstore.com: "Green This House" Micro-Channel

Courtesy of John Cook at TechFlash, we learn about another direct marketer, Drugstore.com, as they head into the television / entertainment / video micro-channel.

Each of the videos are about three minutes long, and have that "HGTV" / "DIY" network feel, in my opinion.

We've talked frequently with MineThatData Nation about how direct marketers will basically be their own "television channels" in the future. Well, the future is coming faster than one might have expected.

Watch the four videos that Drugstore.com produced
, to date, to get ideas about how this micro-channel might work in your business.

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...