April 08, 2009

Drugstore.com: "Green This House" Micro-Channel

Courtesy of John Cook at TechFlash, we learn about another direct marketer, Drugstore.com, as they head into the television / entertainment / video micro-channel.

Each of the videos are about three minutes long, and have that "HGTV" / "DIY" network feel, in my opinion.

We've talked frequently with MineThatData Nation about how direct marketers will basically be their own "television channels" in the future. Well, the future is coming faster than one might have expected.

Watch the four videos that Drugstore.com produced
, to date, to get ideas about how this micro-channel might work in your business.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

MRV (Merchandise Residual Value): A Jewelry Example

Yesterday I showed you how Home merchandise negatively impacted how the customer behaved in the future. Here's Jewelry for the same bran...