Courtesy of John Cook at TechFlash, we learn about another direct marketer, Drugstore.com, as they head into the television / entertainment / video micro-channel.
Each of the videos are about three minutes long, and have that "HGTV" / "DIY" network feel, in my opinion.
We've talked frequently with MineThatData Nation about how direct marketers will basically be their own "television channels" in the future. Well, the future is coming faster than one might have expected.
Watch the four videos that Drugstore.com produced, to date, to get ideas about how this micro-channel might work in your business.
Subscribe to:
Post Comments (Atom)
Your Agency Should Be Able To Help You
Most of the time, you want your vendor partners to help you with circulation decisions. 80% of my work used to be in this realm. But now ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.