January 14, 2009

Nordstrom Notes

With my Nordstrom Visa, I earn $20 Nordstrom Notes every time I spend "$x" at other retail stores, or when I fill up the car with gas ... an expensive proposition last summer.

Today, I cashed in $80 of Nordstrom Notes on two shirts --- total cost, with tax, was $80.01 --- one of the shirts was about 60% off.

It is an interesting transition ... going from being an apparel merchant to giving me free merchandise for the right to harvest money from my transactions with Shell, Olive Garden, Kohl's, Apple, and my annual physical co-pay.

When we conduct the post mortem on the death of retailing (2003 - 2008 edition), we'll want to create a few powerpoint slides on this topic.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...