January 14, 2009

Nordstrom Notes

With my Nordstrom Visa, I earn $20 Nordstrom Notes every time I spend "$x" at other retail stores, or when I fill up the car with gas ... an expensive proposition last summer.

Today, I cashed in $80 of Nordstrom Notes on two shirts --- total cost, with tax, was $80.01 --- one of the shirts was about 60% off.

It is an interesting transition ... going from being an apparel merchant to giving me free merchandise for the right to harvest money from my transactions with Shell, Olive Garden, Kohl's, Apple, and my annual physical co-pay.

When we conduct the post mortem on the death of retailing (2003 - 2008 edition), we'll want to create a few powerpoint slides on this topic.

Speaking of Omnichannel Theory

Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...