- Open a Macy's Account.
- Make a Payment.
- Buy a Gift Card.
We didn't do any of the three options. Instead, we paid for the merchandise with a co-branded Nordstrom Visa, entitling us to future $20 merchandise certificates from Nordstrom, all because we purchased merchandise at Macy's.
At Kohls, we were asked if we wanted to open a Kohls credit account --- they would take 15% off of our order (which was, for the most part, discounted 60% from full price) if we opened up an account. We declined.
Both Macy's and Kohls had numerous images of pop-culture superstars with quotes like "I love this merchandise". There were numerous signs promoting credit. There were few employees.
Credit is seductive. The credit devils can move you away from a focus on merchandise. I mean seriously, how does Nordstrom benefit by giving me a $20 merchandise certificate for spending $2,000 at Macy's?
2009 is a good year to focus on merchandise innovation, to focus less on credit innovation. The credit devils won't be happy. Maybe customers will be happy.