Come on! Whilst I would agree that the picture doesn't look real (I probably wouldn't have noticed it if you didn't point a small flaw), I'm not sure I agree with you that the foot isn't touching the platform. In fact, if he was leaning forward then the back part of his shoe may well be slightly in the air.
Anyway, I would agree with you that attention to detail is extremely important which I guess is the point of this post.
I agree that email creatives can be sloppy at times and this does NOT look real. However I think his foot is touching...it's a curved canoe and the ball of his foot is touching.
Mountains of molehills.
Let's move on to your other posts...which I read and enjoy regularly!
I think we stopped caring, when an A/B test did show us it doesn't matter.
ReplyDeleteI have seen (and sent) worse as timing is more important than look of the email.
"Leave it and get it out" springs to mind.
Keeeevin!
ReplyDeleteCome on! Whilst I would agree that the picture doesn't look real (I probably wouldn't have noticed it if you didn't point a small flaw), I'm not sure I agree with you that the foot isn't touching the platform. In fact, if he was leaning forward then the back part of his shoe may well be slightly in the air.
Anyway, I would agree with you that attention to detail is extremely important which I guess is the point of this post.
Love your post.
Thanks,
Michael
I agree that email creatives can be sloppy at times and this does NOT look real. However I think his foot is touching...it's a curved canoe and the ball of his foot is touching.
ReplyDeleteMountains of molehills.
Let's move on to your other posts...which I read and enjoy regularly!
This was an actual photo.
ReplyDeleteI'll assume you are a Lands' End employee, and I will assume I am wrong.
ReplyDeleteIt just looks odd, and there are no shadows on what appears to be a mostly sunny day.
Here is some footage from the shoot:
ReplyDeletehttp://www.youtube.com/watch?v=fcVfvZsaxLE