January 20, 2009

Creative And E-Mail: When Did We Stop Caring?

Look at the right foot of the male in this e-mail marketing message ... it is not touching the platform he is standing on.

Honestly, I am no better. I have typos and grammar errors on my blog, all the time. We fail the customer when we're sloppy.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...