December 06, 2008

Salt Lake City

Compared to Medford, Salt Lake City is an internet hotbed.

Zip Code Forensics suggests that, east of town, you have a plethora of high-spending skiers who love to shop online.

Ok, marketers, tell me how your strategy for the customer in Medford compares with the strategy for the customer east of Salt Lake City?

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...