December 06, 2008

Salt Lake City

Compared to Medford, Salt Lake City is an internet hotbed.

Zip Code Forensics suggests that, east of town, you have a plethora of high-spending skiers who love to shop online.

Ok, marketers, tell me how your strategy for the customer in Medford compares with the strategy for the customer east of Salt Lake City?

The Great Eight

1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...