When you finally become profitable (profit built on the backs of people) and can choose between money and people, choose people.
Zappos to reduce workforce by 8%.
In my last post, about Nordstrom, I asked how online marketers would respond to the first downturn they've experienced. Do you innovate, or do you listen to VCs or Wall St., folks who want to protect money more than the people who create money for them?
Maybe folks won't have access to credit, and have no choice but to dump employees to maintain positive cash flow. Regardless, the way businesses (brands) treat human beings is gross.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...