November 06, 2008

Zappos: End Of The Innocence

When you finally become profitable (profit built on the backs of people) and can choose between money and people, choose people.

Zappos to reduce workforce by 8%.

In my last post, about Nordstrom, I asked how online marketers would respond to the first downturn they've experienced. Do you innovate, or do you listen to VCs or Wall St., folks who want to protect money more than the people who create money for them?

Maybe folks won't have access to credit, and have no choice but to dump employees to maintain positive cash flow. Regardless, the way businesses (brands) treat human beings is gross.

Speaking of Omnichannel Theory

Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...