When you finally become profitable (profit built on the backs of people) and can choose between money and people, choose people.
Zappos to reduce workforce by 8%.
In my last post, about Nordstrom, I asked how online marketers would respond to the first downturn they've experienced. Do you innovate, or do you listen to VCs or Wall St., folks who want to protect money more than the people who create money for them?
Maybe folks won't have access to credit, and have no choice but to dump employees to maintain positive cash flow. Regardless, the way businesses (brands) treat human beings is gross.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
Kevin --
ReplyDeleteI agree entirely.
If 8% cuts are needed to keep them afloat, that I understand.
If 8% cuts came down from their VCs and aren't required to move the needle from red to black, then that I don't understand.
Zappos prides themselves on culture.
Unless survival mandates these cuts, the impact on corp culture is immense and negative.
Alan
www.rkgblog.com
I've read the Sequoia Capital presentation. It is well thought out.
ReplyDeleteBut it is not written from the perspective of the individual who makes $26 an hour doing a task that generates wealth for the VC.
I was once asked to let an individual in my department go --- and then was paid a "retention bonus". From that point forward, I didn't trust layoffs.