November 14, 2008

Substance, Part 2

On Monday, in response to my criticism of industry leadership, I asked for submissions for papers or industry articles from the vendor community that move the needle, that help us increase sales in a meaningful way.

To date: No vendor feedback. Interesting, because as you see in the image here, folks are more than happy to pay trade journals for ad space.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...