November 14, 2008

Substance, Part 2

On Monday, in response to my criticism of industry leadership, I asked for submissions for papers or industry articles from the vendor community that move the needle, that help us increase sales in a meaningful way.

To date: No vendor feedback. Interesting, because as you see in the image here, folks are more than happy to pay trade journals for ad space.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Retail

Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...

  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Amazon Prime Day
    So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...