November 14, 2008

Substance, Part 2

On Monday, in response to my criticism of industry leadership, I asked for submissions for papers or industry articles from the vendor community that move the needle, that help us increase sales in a meaningful way.

To date: No vendor feedback. Interesting, because as you see in the image here, folks are more than happy to pay trade journals for ad space.

MLV

Y'all have heard of Customer Lifetime Value (called CLV or LTV), right? Another 10% of you calculate the metric and know what the rig...