Question #1: Your business is down ten or fifteen percent, vs. last year. Is this because all of a sudden, we became dumb, or is this because of the economy?
Question #2: Your business thrived during the bubble years of mid-2003 to mid-2007. Did that happen because we were exceptionally smart, or did that happen because of the economy?
When we do a post-mortem on the implosion of capitalism, assuming there are any humans still working at the companies we manage, we'll need to parse out the role business smarts played during the updraft, and we'll need to parse out the role our lack of knowledge played in the collapse.
The Pan Am Experience
Here are two posts that (if you are a true marketer with a passion for product) you should read. The Pan Am Experience . Take The Pan A...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
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