Question #1: Your business is down ten or fifteen percent, vs. last year. Is this because all of a sudden, we became dumb, or is this because of the economy?
Question #2: Your business thrived during the bubble years of mid-2003 to mid-2007. Did that happen because we were exceptionally smart, or did that happen because of the economy?
When we do a post-mortem on the implosion of capitalism, assuming there are any humans still working at the companies we manage, we'll need to parse out the role business smarts played during the updraft, and we'll need to parse out the role our lack of knowledge played in the collapse.
Hillstrom's Targeting: Extending The Grid
Ok, let's extend the grid concept for email targeting. Let's say you have a customer who has a Primary Category of 2 and a Seco...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
No comments:
Post a Comment