October 15, 2008
Debunking An Article/Study: E-Mail ROI
Always keep in mind that e-mail has almost no variable cost, thereby guaranteeing that it has the best ROI. Nobody ever talks about the fact that you get $0.10 of sales per e-mail delivered, whereas other forms of marketing deliver twenty or thirty or fifty times the sales volume per unit, do they?
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...
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