October 15, 2008
Debunking An Article/Study: E-Mail ROI
Always keep in mind that e-mail has almost no variable cost, thereby guaranteeing that it has the best ROI. Nobody ever talks about the fact that you get $0.10 of sales per e-mail delivered, whereas other forms of marketing deliver twenty or thirty or fifty times the sales volume per unit, do they?
Subscribe to:
Post Comments (Atom)
Gone
Recall our Life Table for first-time buyers ( click here ). What happens to the Monthly Rate after Month = 12? It's pretty much over, is...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
On Twitter you find all sorts of odd and untested ideas. One follower told me that he outsources all of his creative imagery to his c... -
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.