October 15, 2008

Debunking An Article/Study: E-Mail ROI

Always keep in mind that e-mail has almost no variable cost, thereby guaranteeing that it has the best ROI. Nobody ever talks about the fact that you get $0.10 of sales per e-mail delivered, whereas other forms of marketing deliver twenty or thirty or fifty times the sales volume per unit, do they?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Do You Measure The Categories New Buyers Purchase From?

Many of the secrets of your business are buried deep in merchandise/marketing reports that simply do not exist. The modern digital world cou...