October 15, 2008

Debunking An Article/Study: E-Mail ROI

Always keep in mind that e-mail has almost no variable cost, thereby guaranteeing that it has the best ROI. Nobody ever talks about the fact that you get $0.10 of sales per e-mail delivered, whereas other forms of marketing deliver twenty or thirty or fifty times the sales volume per unit, do they?

Best Customers Will Hold You Back

Down the road we have somebody who likes to receive the print version of the newspaper. Your best customers (unless you are a fash...