Plow & Hearth sent an e-mail communicating their efforts to plant trees. You can view the e-mail here.
Their e-mail suggests that they plant two seedlings for every tree they cut down to produce catalogs. And at http://plowandhearth.com/trees, you can monitor their efforts to reach a million seedlings in one year --- customers who order at Plow & Hearth automatically get a seedling donated with their purchase.
Sure this represents an expense for Plow & Hearth --- a wise expense, a good use of public relations marketing.
One way to quell those who believe we represent a wasteful industry is to replenish the resources we consume.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
September 24, 2008
Plow & Hearth Tree Planting Campaign
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