Plow & Hearth sent an e-mail communicating their efforts to plant trees. You can view the e-mail here.
Their e-mail suggests that they plant two seedlings for every tree they cut down to produce catalogs. And at http://plowandhearth.com/trees, you can monitor their efforts to reach a million seedlings in one year --- customers who order at Plow & Hearth automatically get a seedling donated with their purchase.
Sure this represents an expense for Plow & Hearth --- a wise expense, a good use of public relations marketing.
One way to quell those who believe we represent a wasteful industry is to replenish the resources we consume.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.