Hillstrom's Zip Code Forensics classify each zip code in the United States on the propensity for residents of that zip code to shop via traditional direct marketing (catalogs) or via e-commerce. Furthermore, the segmentation strategy classifies zip codes on the basis of overall productivity, illustrating zip codes that are highly productive, and those that are generally unproductive. The segmentation strategy is based on nearly a billion dollars of sales across a dozen leading direct marketers.
There are six segments in Hillstrom's Zip Code Forensics. From Catalog Crazies to Online Bliss, you'll see your business in a whole new light, having the ability to filter out unproductive names from your marginal segments.
If you are interested in participating in and purchasing Hillstrom's Zip Code Forensics and wish to learn more about the six segments, please download a paper on Hillstrom's Zip Code Forensics here.