June 21, 2008

New Catalog Marketing Blog From Belardi / Ostroy

For those of you who enjoy catalog marketing, here's a new blog from the folks at Belardi / Ostroy, called "Directly Speaking". Give it a try!
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The Math Behind Best Customers

Those of you involved in Catalog Marketing run optimization tables, right? Right?? Here's an optimization table for really go...

  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Carrying Capacity
    In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
  • The Life Table
    You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...