One of the more difficult challenges when having a public voice is knowing when to be humble, and when to criticize.
All of us, at one time or another, critique brands for their failures. Big brands have more employees, making them infinitely more likely to make mistakes.
When you are a small business or sole proprietor, mistakes are much less frequent. But every once in awhile, you go and unintentionally do something like Andy did.
Before we pick up the aluminum bat and club big dumb brands over the head (something I've done) for their foibles, we need to be very wary of the day when we ourselves blow up in an epic manner.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
June 26, 2008
Subscribe to:
Post Comments (Atom)
Best Marketers
Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.