When you're lamenting the fact that your business is down 5% or 12% or 20%, be glad you aren't working in the Recreational Vehicle industry, with industry-wide sales expected to be down 42% this year.
Ok marketers, what do you do when your industry is ravaged by the price of gasoline? How would you take care of your employees, how would you devise a plan for the long-term health of our business?
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Yes, You Need To Experiment With Merchandise
Here's what I frequently see. A client launches new items in 2019 ... a class of items. I then measure the sales of these items by year ...
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