When you're lamenting the fact that your business is down 5% or 12% or 20%, be glad you aren't working in the Recreational Vehicle industry, with industry-wide sales expected to be down 42% this year.
Ok marketers, what do you do when your industry is ravaged by the price of gasoline? How would you take care of your employees, how would you devise a plan for the long-term health of our business?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.