June 02, 2008

Is Your Business Down 42%?

When you're lamenting the fact that your business is down 5% or 12% or 20%, be glad you aren't working in the Recreational Vehicle industry, with industry-wide sales expected to be down 42% this year.

Ok marketers, what do you do when your industry is ravaged by the price of gasoline? How would you take care of your employees, how would you devise a plan for the long-term health of our business?

How Rebuy Rates Are Impacted By Price

Look at annual rebuy rates by items purchased last year and average price per item purchased. As prices increase, the probability o...