When you're lamenting the fact that your business is down 5% or 12% or 20%, be glad you aren't working in the Recreational Vehicle industry, with industry-wide sales expected to be down 42% this year.
Ok marketers, what do you do when your industry is ravaged by the price of gasoline? How would you take care of your employees, how would you devise a plan for the long-term health of our business?
Subscribe to:
Post Comments (Atom)
The 15,000 Foot View
Yesterday we took a step back, looking at the business from a 30,000 foot view. We clearly observed that there was a new merchandise problem...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.