Jeff Bezos of Amazon.com (the single-channel company that multichannel pundits told us would never make it to profitability) shares his thoughts with shareholders about Kindle. Just click the following link to read the letter: Jeff Bezos on Kindle.
I read this letter, and I wonder where this level of thinking is from the bevy of multichannel pundits extolling the virtues of catalog, online and retail channels? Read the comments about "how will you do electronic book signings?", as an example.
Kindle may end up being a spectacular failure, or it may be a revolutionary tool. Success or failure doesn't minimize the level of strategic multichannel thinking that a single physical channel brand exhibits in this letter to shareholders.
Subscribe to:
Post Comments (Atom)
Discounts / Promotions / Clicks / Channels: The "Local Maxima"
Let's go back to your homework assignment from last week (click here) . Read the green section (Resilient Base of New Customer Contribut...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
This comment has been removed by a blog administrator.
ReplyDelete