Jeff Bezos of Amazon.com (the single-channel company that multichannel pundits told us would never make it to profitability) shares his thoughts with shareholders about Kindle. Just click the following link to read the letter: Jeff Bezos on Kindle.
I read this letter, and I wonder where this level of thinking is from the bevy of multichannel pundits extolling the virtues of catalog, online and retail channels? Read the comments about "how will you do electronic book signings?", as an example.
Kindle may end up being a spectacular failure, or it may be a revolutionary tool. Success or failure doesn't minimize the level of strategic multichannel thinking that a single physical channel brand exhibits in this letter to shareholders.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
May 01, 2008
Kindle, From Amazon: A Multichannel Story
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