Glenda Ervin, VP of Marketing at Lehman's, shared information about a blog that supports her business in a presentation hosted by Lenser Marketing.
The Blog: Lehman's Country Life.
The most popular question I fielded this week was "... how can I save money mailing catalogs to online shoppers?"
The second most popular question I fielded this week was "... does all that social media and blog stuff really work?"
I'll address the latter question in an upcoming post, illustrating how a small business generates leads via a blog.
And I will say this about Lenser Marketing. I often disagree with their views on Multichannel Issues. But they do take a leadership role on the topic, and they do a reasonable job of measuring multichannel issues. They deserve to be commended for that.
Their newsletter is also worth a read (click here for the Lenser Newsletter).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
May 21, 2008
ACCM 2008: Lehman's Country Life And Lenser Marketing
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