In case you're wondering how the CEO of a brand that grew from $0 to $800 million in a decade views the world (without the use of catalog marketing, folks), give the Zappos CEO Blog a try, written by Zappos CEO Tony Hsieh.
URL: http://blogs.zappos.com/blogs/ceo-blog.
Zappos hosts a series of blogs / micro-channels:
As you probably already know, micro-channels help you in Google natural search results, driving visitors to your site, resulting in increased organic demand. Hint: Organic demand, demand generated without marketing expense, is a REALLY GOOD thing!!
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The Milwaukee Brewers
I grew up in Wisconsin, so naturally I approached the peak of Maslow's Hierarchy of Needs on Wednesday night when the Milwaukee Brewers ...
It would probably help if the blogs were actually good. The running one definitely isn't!!!
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