In case you're wondering how the CEO of a brand that grew from $0 to $800 million in a decade views the world (without the use of catalog marketing, folks), give the Zappos CEO Blog a try, written by Zappos CEO Tony Hsieh.
URL: http://blogs.zappos.com/blogs/ceo-blog.
Zappos hosts a series of blogs / micro-channels:
As you probably already know, micro-channels help you in Google natural search results, driving visitors to your site, resulting in increased organic demand. Hint: Organic demand, demand generated without marketing expense, is a REALLY GOOD thing!!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Culture
We just hosted a season-ending pickleball league party ... we finished 3rd in Arizona at our level, and I couldn't be prouder of my team...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
It would probably help if the blogs were actually good. The running one definitely isn't!!!
ReplyDelete