Some retailers see the internet as a modern version of television. Saks Fifth Avenue debuted a video catalog, called "Fashion in Action".
One might envision how Saks or other retailers will morph their websites into entertainment/media divisions. For retailers, e-commerce may not represent the future of the internet.
Catalogers: Third parties and the USPS are crimping our ability to market via paper. Nobody is stopping the catalog industry from experimenting in this fashion.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
March 25, 2008
Saks Fifth Avenue Video Catalog: Fashion In Action
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