Some retailers see the internet as a modern version of television. Saks Fifth Avenue debuted a video catalog, called "Fashion in Action".
One might envision how Saks or other retailers will morph their websites into entertainment/media divisions. For retailers, e-commerce may not represent the future of the internet.
Catalogers: Third parties and the USPS are crimping our ability to market via paper. Nobody is stopping the catalog industry from experimenting in this fashion.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Upsets
On Saturday night, long after most of you went to bed, New Mexico scored what would become a game-winning touchdown with twenty-one seconds ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.