Some retailers see the internet as a modern version of television. Saks Fifth Avenue debuted a video catalog, called "Fashion in Action".
One might envision how Saks or other retailers will morph their websites into entertainment/media divisions. For retailers, e-commerce may not represent the future of the internet.
Catalogers: Third parties and the USPS are crimping our ability to market via paper. Nobody is stopping the catalog industry from experimenting in this fashion.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.