As Dr. Johnny Fever said on WKRP in Cincinnati, back in the 1970s: "Chips are falling!"
Brilliant merchandising and presentation coupled with a thorough understanding of the needs of your target customer, now that's where it's at. Where's the strength in being "multichannel" when you review these numbers?
Nordstrom: -5.8% (much bigger drop in full-line sales).
Neiman Marcus: -7.3%.
J.C. Penney: -6.7%.
Kohls: -3.8%.
Dillards: -2.0%.
Saks: +3.4%. Woo-hoo.
Bon-Ton: -7.2%.
Wal-Mart: +2.6%.
Target: +0.5%.
Pacific Sunwear: +6.0%.
Aeropostale: +7.0%.
Ann Taylor: -1.7%.
Chicos: -14.9%.
Gap: -6.0%.
TJX: +3.0%.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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