I created Multichannel Forensics as a way of simplifying some of the more technical aspects in biological and ecological modeling.
Every so often, a gifted marketing individual applies the concepts of biological and ecological modeling to practical marketing issues.
In this case, Andrew Chen shows how a topic called "carrying capacity" (i.e. the upper limit in growth of your business) and customer retention are applied to applications in Facebook.
If you like math, pay close attention to the equations used in his post.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.