I created Multichannel Forensics as a way of simplifying some of the more technical aspects in biological and ecological modeling.
Every so often, a gifted marketing individual applies the concepts of biological and ecological modeling to practical marketing issues.
In this case, Andrew Chen shows how a topic called "carrying capacity" (i.e. the upper limit in growth of your business) and customer retention are applied to applications in Facebook.
If you like math, pay close attention to the equations used in his post.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Some of Those Customers Suddenly Reappear
In the stone ages of e-commerce (1999), I worked at Eddie Bauer. We had a Home business. Those of you who have worked in Apparel and Home fu...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.