Here's another quirk. You have new product that you want to feature in your e-mail targeting strategy.
If the has never been sold, you probably cannot come up with a weighting score for this product. In this case, you make up manual rules for deciding who gets that version of the e-mail campaign.
But if the product has been available for a few months, you may get a decent weighting score. In these cases, you may need to artificially increase the weights, in order to allow enough customers to receive this version of the e-mail campaign (multiple versions on the same day, customer only receives one version on that day).
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.