November 19, 2007

Co-Ops, E-Mail Targeting, and Modified RFM

Long time reader "Ray" asked if the co-ops offer a comparable product to Modified RFM for e-mail targeting. That's a good question!

Many of my readers work at co-ops. Co-ops already use product-specific information to decide which catalogs customers receive. Co-op readers, do you have a comparable product to Modified RFM for e-mail targeting?

It would seem likely that the depth of customer information across companies would give co-ops significant competitive advantages over e-mail vendors who do not possess the depth of data held at co-ops.

Co-op readers, please provide your answer in the comments section of this post.

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