The Sharper Image recently shared information about year-to-date sales across channels, compared with last year.
Catalog/Phone Sales in 2007 = $2.1 million (-91%).
Catalog/Phone Sales in 2006 = $22.2 million.
Online Sales in 2007 = $19.9 million (-38%).
Online Sales in 2006 = $32.3 million.
Total Direct Sales in 2007 = $22.0 million.
Total Direct Sales in 2006 = $54.5 million.
Total Retail Sales in 2007 = $121.0 million (-21%).
Total Retail Sales in 2006 = $153.7 million.
Total Company Sales in 2007 = $143.4 million.
Total Company Sales in 2006 = $208.2 million.
Ok experts, time for your brilliance to shine!
Given the data you see in the tables above, do you think that pulling back on catalog advertising had an impact on online or retail sales, given that retail sales have been declining at similar rates for several years now?
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