August 31, 2007

Neiman Marcus InSite Blog

Neiman Marcus launched a blog that appears congruent with their brand proposition.

The blog has an RSS feed, appears to be created in TypePad, and the RSS feed is burned using Feedburner, so that they can measure subscriber stats.


Blog URL: http://insite.neimanmarcus.com/

Subscribe to the RSS Feed Here.

Folks can nitpick various elements of their approach. I look forward to seeing how they plan on building a sense of community, how they choose to give customers an inside look at their business. I subscribed to the feed.

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