August 09, 2007

Coremetrics, Abacus, Experian and Catalog Matchback

Notice the last paragraph of this article about Hanover Direct working with Coremetrics on Catalog Matchback algorithms.

My e-mail inbox and phone have been buzzing lately with queries from online analytics organizations looking to take market share away from established catalog attribution folks like Abacus and Experian.

It will be interesting to watch this trend unfold as executive leadership transitions to those with online marketing experience. These individuals have relationships with online vendors, not catalog vendors.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...