Notice the last paragraph of this article about Hanover Direct working with Coremetrics on Catalog Matchback algorithms.
My e-mail inbox and phone have been buzzing lately with queries from online analytics organizations looking to take market share away from established catalog attribution folks like Abacus and Experian.
It will be interesting to watch this trend unfold as executive leadership transitions to those with online marketing experience. These individuals have relationships with online vendors, not catalog vendors.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
August 09, 2007
Coremetrics, Abacus, Experian and Catalog Matchback
Subscribe to: Post Comments (Atom)
The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
Its a shame that everybody is trying to do custom work to connect the dots (Coremetrics algorithms??). Visual Sciences provides the only multi-channel analytics solution that we've seen thus far....one that eliminates the headaches we catalog folks have incurred over the last many years. At the ACCM show in Boston a couple months ago, VS impressed us as well as everyone else that joined us in our amazement of their multi-channel platform. Being able to correlate online and offline data so to really understand for the first time if someone who received a catalog bought online or in the actual store or over the phone. No algorithms with custom dev work. True multi-channel analysis. If there's anything else like it out there, show me. We haven't been able to see comparable solution.ReplyDelete
I'm not certain it is a shame that everybody is doing custom work to connect the dots.ReplyDelete
That would be like saying it is a shame that your company sells the products/services your company sells because somebody else is already the best at doing it.
I will say that I've seen in-house solutions that are pretty darn good.
Finally, many of the good tools still over-attribute response if there isn't accurate mail/holdout testing executed in every mailing.
and what about Netmining http://www.netmining.comReplyDelete