Here are the top ten blogs in the Friends of MineThatData for May 2007. Please take a look at the content these authors are writing.
1 = Occam's Razor, 7.0
2 = Customers Rock!, 4.7
3 = Juice Analytics, 3.8
4 = Rimm-Kaufman Group, 3.2
5 = Marketing ROI, 2.9
6 = Sports Marketing 2.0, 2.7
7 = Marketing Productivity Blog, 2.6
8 = Luna Metrics, 2.5 (was 4.8 prior to new URL).
9 = Profitable Marketing, 1.8
10 = Data Mining Research, 1.6
10 = Digital Solid 1.6
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...