An odd month for the top-rated articles.
Number Four was "Nordstrom Integrates RSS Feeds and Search".
Number Three was an essay titled "Leaving Eddie Bauer".
Number Two was an article about "Free Shipping And Free Returns At Victoria's Secret".
Number One was an essay titled "Leaving Nordstrom".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
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