Leslie Linevsky, founding partner of Catalogs.com, hosts a blog called "Confessions of a Shopaholic". She mixes aspects of her personal life with periodic observations about the merchandising strategies of various catalogers. It's an interesting off-ramp from the blogosphere superhighway.
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Case Study: What A Difference
Yesterday we talked about comp segment reporting. I can slice and dice the reporting ... in this case, I share comps for new merchandise and...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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