December 06, 2006

An Interesting Way To Talk About Catalogs

Leslie Linevsky, founding partner of Catalogs.com, hosts a blog called "Confessions of a Shopaholic". She mixes aspects of her personal life with periodic observations about the merchandising strategies of various catalogers. It's an interesting off-ramp from the blogosphere superhighway.

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Well, You Got Me Fired

I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...