Kevin Hillstrom: MineThatData: Do You Like Your Web Analytics Software Package?

December 07, 2006

Do You Like Your Web Analytics Software Package?

From the LunaMetrics blog (a must-read if you are into web analytics), a discussion from various retailers about the shortcomings of web analytics packages. Sad .... very sad. Do web analytics tools fail to meet your expectations? (FYI, I use Google Analytics, MyBlogLog and Sitemeter on my site).

1 comment:

Anonymous1:18 AM
Hi Kevin,

On our site we are using Google Analytics and Mint. Mostly end up just using Mint at the moment.

We are also trying out Crazy Egg at the moment which gives some interesting insights into how to adapt your site to be better.

Yep pretty happy. Want to try out Clicktracks as well though!
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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December 07, 2006

Do You Like Your Web Analytics Software Package?

1 comment:

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