A question for you, the loyal reader. I read a post on an analytics blog about "which side is right?" The debate was spirited. Neither side could convince the other side they were "right".
I do believe there are certain issues where there are "right" and "wrong" ways of doing things. For instance, you probably shouldn't have a page in the J. Crew catalog that is all white space, with a small image of a women's t-shirt on the bottom of the page, and big, black print that says "BUY THIS ITEM" across the upper two-thirds of the page. If you don't believe me on this one, test it for yourself. Let me know what you learn.
Any issue that includes dealing with people, to me, requires varying shades of gray. What is right for one person is not right for another. With a group of individuals, things get "gray" in a hurry, in my opinion.
In your profession, are there examples of "right" and "wrong" ways of doing things? Are there examples where the answer isn't "black" or "white", but instead, varying shades of "gray"?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 12, 2006
Black and White, or Gray?
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