December 28, 2006

And The Winning Catalog Cover Is ... J. Jill

Earlier this week, I asked which multichannel retailer sent a catalog without the name brand on the cover.

The winner is J. Jill, who sent the sale catalog on December 23.

J. Jill's new Chief Marketing Officer is Hilary Chasin. I wonder how she perceives this unique marketing strategy?

J. Jill has struggled for the past several years. Since being acquired by Talbots, J. Jill earnings have dragged down Talbots performance. 2007 should be an interesting year for multichannel specialty apparel businesses.


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Oh, It Adds Up

Let's look at an example. You have a winning item. It sold 50,000 units last year at an average of $30.00 each, for $1,500,000 in sales....