Earlier this week, I asked which multichannel retailer sent a catalog without the name brand on the cover.
The winner is J. Jill, who sent the sale catalog on December 23.
J. Jill's new Chief Marketing Officer is Hilary Chasin. I wonder how she perceives this unique marketing strategy?
J. Jill has struggled for the past several years. Since being acquired by Talbots, J. Jill earnings have dragged down Talbots performance. 2007 should be an interesting year for multichannel specialty apparel businesses.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 28, 2006
And The Winning Catalog Cover Is ... J. Jill
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