An interesting topic in the blogosphere has been the introduction of The Masked Blogger, an Apple employee speaking about the company on the condition of anonymity. The blogger promises to not speak about SEC-related facts. The blogger instead chooses to talk about every-day topics, giving insight into how Apple works. His contributions have been met with glee and disgust.
How do you feel about this? Should your company have a real, authentic, public blog about what happens in your company? If the answer to that question is no, is it ok for employees to talk about the company anonymously? If the answer to that question is no, is it ok for employees to have blogs talking about the industry they work in, never including anything about the company they work for?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Optimization Story
Your paper / printing / postage partners want you to execute SMARTER, they want you to be more STRATEGIC. The way they figure, if you just i...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
I'm frequently asked for project endorsements. And for obvious reasons, clients want to keep their results as secret as possible. Howe...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.