A rudimentary drawing of what you are dealing with.
Print the image.
Review all of the "connectors" in the image ... this isn't perfect information so I'm not looking for an email that says "you don't have display ads in here, so the whole framework collapses" ... this is designed to get you to think, not criticize.
Prospects align with the channels below them.
Shoppers align with the channels below them.
Buyers / Loyalists frequently align with the channels west/southwest of them.
We're trying to push prospects to loyalists, right?
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