December 23, 2012

Dear Catalog CEOs: Boxing Week

Dear Catalog CEOs:

Outside of offering deep discounts on merchandise that your customers didn't want, what are you planning on doing over the next two weeks, with half of your employees out of the office?

Maybe, in the spirit of Boxing Day (click here), it's time to think differently.  Give this a try.
  • Work with the brightest five employees you have under the age of 30.
  • Give them a task - if they were to reinvent your business, what would their version of reinvention look like?  Merchandising strategy?  Marketing strategy?
Give them a deadline of January 4.  That's two weeks.  See what this team of over-achieving professionals can create.  I'll bet it is fundamentally different than your plan for 2013.

What have you go to lose?  Give it a try.