April 16, 2012

Vice President of Digital Marketing, Lands' End

I'm confident that many of you already subscribe to Harry Joiner's E-Commerce Job of the Day (click here to subscribe), so it is likely that you already read the blurb about Lands' End, a company looking to hire a Vice President of Digital Marketing.


There is one sentence in particular that I want for you to focus on ... it is in red below.

  • This is about so much more than just being able to push the buttons. Profitable growth is about having the right mindset -- and helping others embrace it. It will involve helping Lands' End become less catalog dependent. You must be an agent for positive change. Lands’ End has millions of customers in its database, and its goal is to get all of its customers digitally engaged across all digital platforms: tablets, smart phones, desktops, and more.
There is a fundamental, mind-boggling change happening ... finally.

Catalog Marketing isn't dead, as the pundits like to say.  Instead, it is evolving, finding a place in the future of marketing.  That place isn't in the mainstream.  Rather, it is a viable, healthy, profitable place, among customers who love interacting with this form of marketing.

When Lands' End, one of the Founding Fathers of Specialty Catalog Marketing, is publicly stating the new reality of Catalog Marketing, pay attention.

And when you are ready for your own Hillstrom's Catalog Marketing PhD project, when you are ready to generate a million incremental dollars of profit per $100,000,000 in annual net sales, by mailing fewer catalogs to customers who don't want to receive catalogs anymore, please contact me (click here).

Buy Hillstrom's Catalog Marketing PhD.

32 comments:

  1. Hello Friends.........

    Great information.Thanks for sharing this useful information with all of us.Keep sharing more in the future.

    Have a nice time ahead.

    Thanks

    ReplyDelete
  2. Digital Marketing agencies generalize the use of the new media/ digital media for 2 specific objectives; Pull marketing & Push Marketing.

    Digital Marketing Agency

    ReplyDelete
  3. It's a great Festival, and you are fully deserved of being there with you're ambitious and talented. And..anyhow, I hope we'll have more CONS in Orlando...It's fun! recycled note books

    ReplyDelete
  4. Assess the possibilities of the marketing platform. It depends on what reflects your brand.

    ReplyDelete
  5. Nice post. Your information is really good. Thank you for sharing…
    Digital marketing is the best way where you can drive all the traffic you wish, for this you must have a quality website but if you don’t have a quality website that converts your prospects, you are wasting time and money.

    ReplyDelete
  6. As a white label seo provider, I think that the brand should also touch on online marketing strategies that would give them a good access to their potential customers, such us the social media. It is right that catalog marketing gets boring through time.

    ReplyDelete
  7. In order to keep your reputation management good and organized, it is important that your marketing strategies would concern both online and offline reputation. A leader should know which way he should bring his people to achieve success.

    ReplyDelete
  8. I good digital marketing requires good SEO, social media, web design and web development. I hope the new vice president would be successful in implementing projects for the company's marketing.

    ReplyDelete
  9. An ethical seo company and all the marketing departments of different companies would need a good leader to guide them to do the best techniques on effectively promoting their brand. That person should also be their motivation to do a better job all the time.

    ReplyDelete
  10. Very nice post. I really enjoy the article. I come here from the Google while searching for some good article. Thanks

    ReplyDelete
  11. Well Whattadya know, yet another great site to add to my reader! rental commercial property puerto banus

    ReplyDelete
  12. I think most people would do the same when they are headed with the situation promotional products

    ReplyDelete
  13. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also… shops to rent puerto banus

    ReplyDelete
  14. Very nice post. I really enjoy the article. I come here from the Google while searching for some good article. Thanks corporate gift

    ReplyDelete
  15. It's a great Festival, and you are fully deserved of being there with you're ambitious and talented. And..anyhow, I hope we'll have more CONS in Orlando...It's fun! products for advertising

    ReplyDelete
  16. I’m late to find this post but wow, this should be great. May not get any better… gifts for business

    ReplyDelete
  17. We added your article to our auto glass directory. You’ll find there is link to this blog. gifts for business

    ReplyDelete
  18. I appreciate your idea here. Definitely it has a good content. Thank you for imparting more of your own thoughts. Good job! promotional ideas

    ReplyDelete
  19. There are certainly a lot of details like that to take into consideration. That’s a great point to bring up. promotional companies

    ReplyDelete
  20. Great way of posting such good and informative stuff. logo on products

    ReplyDelete
  21. This is very interesting information. business t shirts

    ReplyDelete
  22. Now I know that I was right. lol! Thanks for the information you post. customized products

    ReplyDelete
  23. Now that's a requirement. It's like saying let your catalogs and promotional products rest for a while and let the new vice president do the talking.

    ReplyDelete
  24. It surely is will never be dead, besides, online marketing is like a supplementary process for advertising a product or service. Therefore, both methods are helping these businesses to increase the market value on goods they've got.

    ReplyDelete
  25. hallo, ist dieser Beitrag wirklich wunderbar .... es ist wirklich sehr interessante und informative .... keep Sharing ....
    promotional products distributor

    ReplyDelete
  26. 私は私たちのすべてがモンスタープロ打つ知っていると思う、それは高性能、最高の品質で非常に良いです。
    販促、マーケティング商品

    ReplyDelete
  27. This post is really great. It is also a wake-up call for those who are still a fan of automated software. I’ve also

    learned lot of essential information about SEO here. Thanks for this post.SEO Services from theseoportal

    ReplyDelete
  28. Produzieren Sie das passende Werbegeschenk für ihre Zielgruppe. Bedrucken Sie diesen innovativen Werbeartikel notizblock mit integriertem stift oder einen unserer Logo bedruckten mail-out & beilagen Produkte. promotional companies

    ReplyDelete
  29. Thanks for sharing this information.It is very useful for me because i m new in this field.This information will help me a lot.
    <

    ReplyDelete
  30. The singular peculiar peculiarity of this tips on finding good essay topics stripe of usage article is the corpse of the piece which accommodates combats of cause.

    ReplyDelete
  31. Thank you to tell us so much useful information. So nice sharing. I’m glad to read it.
    IT Training Online

    ReplyDelete
  32. Thank you for sharing such a nice information. I found it very informative and I would like to see some more information on this topic.
    Media Placement Agency In Miami, Florida

    ReplyDelete