January 26, 2010

Free Shipping

The nice people at Zippycart and I had a fun exchange about free shipping strategy.

Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.

And please click here to visit Zippycart, read their take on Free Shipping!

Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.

5 comments:

  1. I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.

    Keep up the Great Work!!!

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  2. Thank you for the nice words!

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  3. Thanks so much for guest blogging on ZippyCart.com!!!

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  4. Kevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.

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  5. Nah, just sharing stuff I've seen happen elsewhere.

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