January 26, 2010

Free Shipping

The nice people at Zippycart and I had a fun exchange about free shipping strategy.

Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.

And please click here to visit Zippycart, read their take on Free Shipping!

Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...