The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
Subscribe to:
Post Comments (Atom)
A File Power Lesson From 2000 - 2001
Here are two cases where I leveraged File Power, quite possibly to the detriment of my career. In February 2000 I was able to use my Fi...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.
ReplyDeleteKeep up the Great Work!!!
Thank you for the nice words!
ReplyDeleteThanks so much for guest blogging on ZippyCart.com!!!
ReplyDeleteKevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.
ReplyDeleteNah, just sharing stuff I've seen happen elsewhere.
ReplyDelete