The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
Subscribe to:
Post Comments (Atom)
Your Agency Should Be Able To Help You
Most of the time, you want your vendor partners to help you with circulation decisions. 80% of my work used to be in this realm. But now ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.
ReplyDeleteKeep up the Great Work!!!
Thank you for the nice words!
ReplyDeleteThanks so much for guest blogging on ZippyCart.com!!!
ReplyDeleteKevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.
ReplyDeleteNah, just sharing stuff I've seen happen elsewhere.
ReplyDelete