The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
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Items per Order
Take a look at this graph. As the customer becomes more loyal, the customer (not shown here) orders more often. However ... however ... as t...
I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.
ReplyDeleteKeep up the Great Work!!!
Thank you for the nice words!
ReplyDeleteThanks so much for guest blogging on ZippyCart.com!!!
ReplyDeleteKevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.
ReplyDeleteNah, just sharing stuff I've seen happen elsewhere.
ReplyDelete