The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
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Fabulous Article
This is maybe a year old, +/-, and is worth a year of consideration if you sell apparel: https://www.bloomberg.com/graphics/2018-death-o...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.
ReplyDeleteKeep up the Great Work!!!
Thank you for the nice words!
ReplyDeleteThanks so much for guest blogging on ZippyCart.com!!!
ReplyDeleteKevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.
ReplyDeleteNah, just sharing stuff I've seen happen elsewhere.
ReplyDelete