The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
I run a small business (too small to engage consultants)Also we have too small a customer base to extrapolate most models. but I read your blog regularly and have learned much from it. This is the best post ever. I have resisted free shipping for the same reason but seeing actual data is really wonderful.
ReplyDeleteKeep up the Great Work!!!
Thank you for the nice words!
ReplyDeleteThanks so much for guest blogging on ZippyCart.com!!!
ReplyDeleteKevin, you're a genius, what can I say. Thanks for the very interesting & enlightening studies on free shipping. Lots of food for thought.
ReplyDeleteNah, just sharing stuff I've seen happen elsewhere.
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