The nice people at Zippycart and I had a fun exchange about free shipping strategy.
Please click here and visit Zippycart to read my take on Free Shipping as a part of a catalog/e-commerce business model.
And please click here to visit Zippycart, read their take on Free Shipping!
Now that you've read each perspective, why not leave a comment to describe your perspective regarding Free Shipping. Join the discussion about Free Shipping as a profitable component of an e-commerce business model.
Speaking of Omnichannel Theory
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You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...