Email Click-Throughs

In a world where your business is being harmed on purpose (or not ... apparently tariffs may not apply to some iphones, for example ... hmmm, interesting ... wonder how that happens), you want the ability to not have to spend marketing dollars on your own customers while maintaining high levels of sales.

Email marketing gives you this blessing ... if you are a traditional catalog brand and you want to save money, segment your email subscribers as follows.

• Segment 1 = 2+ Purchases Via Email Marketing, Past Year.
• Segment 2 = 1 Purchase Via Email Marketing, Past Year.
• Segment 3 = 0 Purchases Via Email Marketing, 2+ Email Click-Throughs Past Year.
• Segment 4 = 0 Purchases Via Email Marketing, 1 Email Click-Through in the Past Year.

Any customer who fits into segments 1/2/3 does not need many(any) catalogs. Any customer who fits into segment 4 may or may not need 'em.

And while you are at it, when a customer clicks through one of your email marketing campaigns, it's time to kick off an Action Stream for that customer, correct?

It is time to fight back. You deserve so much better. Start doing smart things with your marketing budget!